Tips for Becoming an Affiliate Magnet: Part 1

Author: Beau Blackwell, ClickBank

November 17th, 2008


Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative





This is part one of a five-part, five-day series about how publishers can attract more affiliates.



As many successful Internet marketers already know, ClickBank’s extensive affiliate network can be a powerful force for taking your product’s sales from mediocre to massive. Unlike most advertising and promotional efforts, ClickBank only pays out commissions to affiliates on your behalf for completed sales. This makes our affiliate program much more cost-effective than other traditional methods of product promotion. For example, when you place a paid advertisement in a search engine, you have to pay for the cost of the ad even if the clicks you get generate little or no sales. With our affiliate program, you are only paying for marketing costs when you’re actually making money.



To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I’ll show you some of the best techniques for becoming an affiliate magnet!



Tip 1: Take Advantage of the ClickBank Marketplace



ClickBank provides all new publishers the option of being listed within our ClickBank Marketplace:

Clickbank Marketplace



The question is, with the ClickBank Marketplace containing over 15,000 products, what can you do to obtain the most exposure and make your product attractive to affiliates?



The first thing that most new publishers don’t realize is that the majority of the Marketplace audience is comprised of affiliates, not consumers. So rather than have your Marketplace title and description tailored to consumers, you should use it to describe what makes your product appealing to affiliates.



Do you have a high commission percentage, a high payout or a Web site containing useful affiliate tools to help them promote your product? Be sure to list features like these in your Marketplace description so that affiliates can quickly see why they should promote your product.



To edit your Marketplace title/description, you’ll need to log in to your ClickBank account, click the “Account Settings” tab, the “My Site” link, and the “Edit” link under the “Marketplace Information” section, then modify your Marketplace description as needed.

Be sure to click “Save Changes” when finished!








Posted in Become an Affiliate Magnet
Tags: advertising, affiliate marketing, Affiliate network, Affiliate Programs, marketing, sales

Tips for Becoming an Affiliate Magnet: Part 3

Author: Beau Blackwell, ClickBank

November 19th, 2008


Posted by: Ashley Adamson, Senior Customer Service Representative






This is part three of a five-part, five-day series about how publishers can attract more affiliates.



To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I show you some of the best techniques for becoming an affiliate magnet! Did you miss part one or part two? Click to learn about how to take full advantage of the Marketplace or creating an affiliate page.



Tip 3: Get Your Site Right the First Time





When you’re sending in your first Product Approval Request, your top priority is probably getting your site active as quickly as possible. It certainly seems like a reasonable notion; the sooner you’re active, the sooner you can start receiving sales.



However, I strongly recommend that you take the time to perfect your site content, and to double-check that your Marketplace title and description are optimized to attract affiliates. You should make it clear what type of product you are selling and list the benefits affiliates receive by promoting your site.



There are third-party companies and sites on the Internet that feature newly-listed ClickBank products for a short period of time. If your site content is not optimum, you may be losing out on an opportunity for attracting affiliates right off the bat.







Posted in Become an Affiliate Magnet
Tags: affiliate marketing, Affiliate Programs, sales, Website

Tips for Becoming an Affiliate Magnet: Part 4

Author: Beau Blackwell, ClickBank

November 20th, 2008






Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative







This is part four of a five-part, five-day series about how publishers can attract more affiliates.



To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I show you some of the best techniques for becoming an affiliate magnet! Did you miss part one, two or three? Click to learn about how to take full advantage of the Marketplace or creating an affiliate tools page or getting your site right the first time.



Tip 4: Offer High Commissions





A penny saved is a penny earned? You’ve heard it all your life, but the sound advice your mother gave you could actually be damaging in the affiliate marketing industry.



When affiliates are looking for a new publisher to promote, they have thousands of products to choose from. Searching through each pitch page for the perfect product and sales copy is not always practical. Of course, having a professional, great-looking pitch page is important, but for most affiliates, other factors take priority.



Advertising costs can be expensive for affiliates. An affiliate wants to be able to look at a product and, in a glance, be able to trust that they’ll receive a positive return on their advertising and promotional investment. One of the most important stats in the ClickBank Marketplace that affiliates look for is “% sale.” This is the average commission percentage earned per affiliate per referred sale on a particular product. With many of our top products offering the maximum commission of 75%, you really can’t afford to not be generous with your commissions.



Though it may seem that the maximum payout amount is high, remember that these are sales you would not have made otherwise.



For more information about this subject, and data that proves the advantages of being generous with your commissions, check out our Generosity as Business Strategy article by Bob Dunlap:



http://www.clickbank.com/blog/2008/04/17/generosity-as-business-strategy/






Posted in Become an Affiliate Magnet
Tags: affiliate marketing, Affiliate Programs, commission, sales