Nano-Niche Marketing: Small is the New Big

Author: Beau Blackwell, ClickBank

October 30th, 2008


Posted by: Beau Blackwell, Marketing Coordinator





There’s an interesting article on MarketingSherpa touting the benefits of “nano-niche” marketing. Just about everyone involved with online marketing is well aware of the need to market products to well-targeted niches, but this idea takes things one step further and states that if you really want to stay recession-proof and get ahead of your competitors, you need to get laser-focused.



Tapping in to a highly motivated audience with little competition, and taking steps to gear your message towards them, can result in extraordinarily high returns on your investment. We talk a lot about the Long Tail here at ClickBank, and this idea is a perfect example of making the Long Tail work for you. You don’t need to drive a lot of traffic or spend a lot on advertising if you can achieve much higher conversion rates on the small amount of traffic you do have.



Nano-niche marketing is a perfect fit for affiliate marketing, since all that matters is how many visitors you convert into a sale, not your overall number of visits. Needing to drive huge amounts of untargeted traffic to your site is the old way of making money online. It used to be the case that using impression-based ad networks or programs like Google Adsense was the only way to make money, but that model doesn’t make sense for the vast majority of Internet marketers out there. In fact, at the recent BlogWorld conference I attended, these old monetization strategies were referred to several times as “webmaster welfare,” and the same experts instead recommended affiliate marketing and creating and selling your own products as the best ways to monetize a blog. The same holds true for just about any other type of website.



My recommendation is to take MarketingSherpa’s advice and start spending time identifying and targeting “nano-niches” in your area of expertise. The time you spend marketing to people in these ultra-focused niches will bring a much higher return on your efforts, giving you more time and resources to dedicate to finding other profitable niches. It’s time to think small!




Posted in Strategies for Success
Tags: AdSense, affiliate marketing, Affiliate Program, internet marketing, long tail, Niche market

Tips for Becoming an Affiliate Magnet: Part 2

Author: Beau Blackwell, ClickBank

November 18th, 2008


Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative






This is part two of a five-part, five-day series about how publishers can attract more affiliates.



To really succeed as a ClickBank publisher, you need to get as many affiliates as possible to promote your product. In this five-part series, I’ll show you some of the best techniques for becoming an affiliate magnet! Did you miss part one? Click to learn about how to take full advantage of the Marketplace.





Tip 2: Create an Affiliate Tools Page



Something that ClickBank doesn’t require, but that can make a huge difference in attracting affiliates, is setting up a Web page specifically to help affiliates promote your product.



The feedback we have received from affiliates indicates that they are more inclined to promote products that provide affiliates with assistance in their marketing campaigns. Some ideas for tools you could provide to affiliates include:



Banner images

Other product images

Textual ads

Keyword recommendations

Cloaking scripts

Ad content recommendations (such as features or benefits of your product)

Customized email signature ads

Suggestions of places where affiliates can advertise your product effectively

ClickBank also provides a method for you to recruit affiliates directly from your own Web site. This tool gives affiliates the ability to create an affiliate link for your product directly from your Web site, without having to visit the ClickBank Marketplace first. For more information on using this tool, please go to “Leveraging The Affiliate Network.”



If you decide to create a Web page for your affiliates, you should consider listing the Web address as part of your Marketplace description, for added affiliate attraction.






Posted in Become an Affiliate Magnet
Tags: advertising, Affiliate network, Affiliate Programs, internet marketing